The only way to make a smoke shop successful is to put in a lot of effort every day. However, you can avoid wasted work and ensure that you’re only focusing on the right endeavors if you follow a few simple tips for running a world-class smoke shop.
As a head shop and you should ensure that you create the buzz that will make people in your area know about you and what you do. We are quite aware that one of the effective ways of promoting your head shop is to create special internal promotions which in turn will help you achieve your aim of leveraging on word of mouth publicity.
Encourage the use of word of mouth publicity from your loyal customers.Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Google+ and other platforms to promote our business.If your shop isn’t on Instagram, it should be. The number of businesses that use Instagram for marketing doubled in 2017, attesting to this platform’s effectiveness as a selling platform.
Instagram’s image-based interface is excellent for showing off products, and your business profile on this platform has a built-in store that you can use to sell your products to people all over the country. However, the best aspect of Instagram for smoke shops is influencer marketing.
Influencers are Instagram users who influence their followers to try products. These users have good reputations with their followers, and a single recommendation from the right influencer can result in dozens or even hundreds of sales.
Watch out for fake influencers. Lots of Instagram influencers buy followers or fake their follower counts, and you can use tools like Social Blade to make sure that an influencer is all they are cracked up to be.
Ensure that your banners and billboards in strategic positions all around your state.Have in-store ads to promote the fact that people can get a discount if they share a photo of your products on Instagram and mention your brand. You could also use a sign outside your store, and have your staff mention this to customers.
Run Instagram contests where customers can share their photos of our products and shop. The photo that receives the most “Likes” can be rewarded with a discount or a free product.On certain days of the week (ideally in areas where we have low foot traffic), let people know they can get a reward (like a free product) if they post an Instagram photo of your products and mention your brand’s hashtag(s).
Distribute your fliers and handbills in target areas in and around your neighborhood.Advertise in official website and employ strategies that will help you pull traffic to the site.Maybe your customers might mostly use platforms like Google, Facebook, and Instagram to learn more about you, but having an attractive website is one of the best ways to appear bonafide. Even if you don’t sell products on your website, welcoming curious customers to your shop with a polished digital presence will establish you as one of your community’s best smoke shop proprietors.
Brand all your official cars and vans and ensure that all your staff wear your branded shirt or cap at regular intervals.
This is the operating experience shared with us by the owner of the largest smoke chain store in the United States that we cooperated, hoping to bring you more business.
Post time: Aug-19-2022